AMERICAN EXPRESS

Storyboards for American Express Japan

This portfolio covers the final assets and the creative process that was required to produce of 12 boards for a teaser and hero spots for Mr. Positive's client. To be displayed on social media and other various outlets.

DIRECTION

My Rules

Mr. Positive was tasked with creating specific sets of storyboards for their client AMEX Japan. They requested storyboards that focused on individuals and businesses breaking away from the mold, while showcasing how such innovative approaches improved their businesses and communities.

Our aim was to demonstrate how innovation can originate from unexpected places and lead to benefits for both neighborhoods and businesses..

DELIVERABLES:
- The deliverables for this project included 13-14 digital storyboards per project in JPG format, with a project duration of about a month.

PROJECT DURATION:
- 4 weeks

Link to final commercial for comparison:
- Koganeyu

- Nokisaki